Most handyman websites are one page with a logo, a list of services and "call for a free estimate". They look fine and they get almost no calls. A handyman website has one job: turn a person standing in front of a broken thing into a booked visit. Here is what it takes.
The first screen
1. What you do and where, in one line
"Handyman in Plantation, Davie and Sunrise. TV mounting, drywall, doors and repairs." The visitor should know in two seconds that you do their job in their town.
2. A phone number you can tap
At the top of every page, on every phone. Most handyman visitors are on a phone, and many want to call right now.
3. One clear button
"Get a price" or "Book a visit". Not five buttons. One.
Prices
4. Your hourly rate and minimum
Say it: "$125 for the first hour, $85 for each hour after." Customers who cannot afford you leave, which saves you a call. Customers who can, book.
5. Starting prices for common jobs
TV mounting from $129. Drywall patch from $150. Furniture assembly from $90 per piece. Read handyman prices for common jobs to build the list.
6. A calculator
Let the customer pick the job, the count and the add-ons and see a range. This is the single biggest difference between a site that gets calls at 9 p.m. and one that does not. It also brings leads with the details filled in.
Pages that rank
7. A page for every job
This is the part most handyman sites miss. Nobody searches "handyman services" when the TV is on the floor. They search "TV mounting near me", "drywall repair [town]", "furniture assembly service". Google shows the page that answers that exact search. Give each job its own page with:
- What is included and what is not
- How long it takes
- A starting price and the add-ons
- Two or three photos of your own work
- A short FAQ (Do you bring the bracket? Can you hide the wires?)
Ten job pages give you ten chances to show up. One services page gives you one.
8. A page for every town
If you work in six towns, make six town pages, each listing the jobs you do there and the neighborhoods you cover. Do not copy and paste the same text with the town name changed. Mention real things: the older homes in one area, the condos in another.
9. Fast pages
Pages should load in about a second on a phone. Huge photos and heavy page builders are the usual reason they do not. Google ranks slow sites lower, and visitors leave.
Trust
10. Reviews
Show your Google rating and a few recent reviews with first names and towns. Link to your Google profile. Ask every happy customer; see how to get more Google reviews.
11. License and insurance
State plainly what you carry: "Insured, $1 million general liability." If your state requires a license for some jobs, say which ones you do and which ones you refer out.
12. Real photos and a real name
Your face, your truck, your work. Stock photos of a smiling model with a hammer make people trust you less.
What to skip
- Sliders and auto-playing videos
- A blog with three posts from 2021
- "Quality service for all your home needs" copy that says nothing
- A contact form with 12 fields
Behind the scenes
- Structured data that tells Google your business name, services, prices and area
- A title and description on each page written for its search
- Leads sent to your phone and email, not just a dashboard you never check
- Your own .com domain, not a free subdomain
Doing it yourself vs. getting it built
You can build this yourself in a weekend or two with a website builder, then spend a few hours a month keeping it up. Or you can use a handyman website that comes with job pages, town pages, the calculator and the structured data already done. Either way, check your site against this list. Every missing item is calls going to the handyman who has it.
Frequently asked questions
What should a handyman website include?
What you do and where in the first line, a tap-to-call number, your hourly rate and job prices, a quote calculator, a page for every job and town, reviews and your insurance status.
How much does a handyman website cost?
A builder you set up yourself costs $15 to $40 a month plus your time. A done-for-you handyman site with job pages and a calculator usually runs $35 to $100 a month, or $1,500 to $5,000 up front from an agency.
Should I put prices on my handyman website?
Yes. Prices filter out people who were never going to book and make the rest call you instead of the handyman who says "call for a quote".